Branding Success: The Campaign for Oklahoma State University began in December 2007, and the public phase was announced Feb. 26, 2010, when the campaign total exceeded the halfway point. The $120 million Pickens Legacy Scholarship Match – named for alumnus, philanthropist and businessman T. Boone Pickens – is one of the highlights of the largest comprehensive higher education fund raising campaign in state history. The seven-year campaign will continue through Dec. 31, 2014.