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Spears Business Research Minute - Zach Arens duration 2 minutes 21 seconds Spears Business Research Minute - Zach Arens Spears Business Research Minute - Zach Arens	Spears Business Research Minute - Zach Arens Assistant Professor in marketing, Zachary Arens, describes his research on consumer substitution solutions. psychology business substitutions arens minute research marketing zachary consumer school spears caption complete From Gabe Gudgel 0